Social Media Community Manager
We're looking for a Social Media Community Manager, to join our founding team. This person will own multiple projects with the goal of inspiring our audience, and illustrate the mission and aesthetic of William x Alexandra. This person will have a solid understanding of how each social media channel works and how to optimize content so that it is always engaging. You will also be managing community engagement through our CRM (customer relationship management system.)
Our goal is to gradually build a deep level of audience engagement and expand our brand and following through these social channels. Specifically, this role will focus on Instagram and our email list (via our CRM).
We will be crafting this position based on the availability of the best possible candidate. We are open to full-time or freelance and hope to have you start on or before August 1st.
What You Will Do
Manage our community and community outreach through our CRM on Active Campaign.
Work directly with the founders/creative team on a strategy to create an annual projection for Instagram.
Generate a social media visual strategy by observing competitive research and researching aesthetic inspiration.
Responsible for asset acquisition from our photographers, art direction, design, optimization and management of all social branding assets. Includes social posts, social ads, videos, animated gifs, and all other social media creative.
Responsible for visual strategy calendar.
Responsible for simple video editing for social platforms.
Will collaborate with the creative directors on broad themes and copy.
Must ensure a high level of excellence in all creative work, making sure execution is consistent, cohesive and stays on-brand.
Stay up-to-date on industry trends, best practices, and emerging technologies.
Regularly review competitor profiles to ensure highest creative executions.
A strong sense of design and aesthetic
2+ years experience in social media
Excellent verbal and written communication skills
Demonstrate an understanding of website usability/web optimization of assets
Ability to translate brand concepts into clear, customer-friendly assets
Must have an understanding of visual communication and an eye for brand aesthetics
Passion and understanding of social media, digital, photography, and marketing best practices
Must be comfortable with art direction for shoots
Must be extremely detail-focused
Must be able to multi-task in a fast-paced creative environment
Must be comfortable working with various teams, and collaborate effectively
Maintain a positive, enthusiastic and energetic demeanor to help foster an upbeat working environment
Must be extremely self-motivated and proactive
Proficiency with Adobe Creative Suite, including Illustrator and Photoshop, a big plus
Strong communication skills
Understanding of analytics a plus
Video editing knowledge a plus
Experience using a CRM a plus, if you don’t have this we will train you
We are looking for someone who wants to grow a brand from the ground up. This isn't only about what we are creating together, this about you growing with us.